Where influenceperforms.

$1,240,500Player deposits*
4,828First-time depositors*

Influencer marketing and creative production for Gaming, Casino and Crypto brands.

We connect brands with relevant creators and deliver campaigns supported by strategic planning, performance tracking and high-impact creative production.

Let's discuss your project
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About Makros Digital

Makros Digital is a digital marketing agency specializing in influencer marketing and creative production for Gaming, Casino and Crypto brands.

With our own network of streamers and content creators, combined with tailored sourcing for each project, we build campaigns around your target audience, GEO and business objectives. From influencer partnerships to paid traffic and advertising creatives, we help brands expand their reach and strengthen their market presence.

Streamer live on air with a slot stream and chat on the main monitor

Built for high-competition verticals

Casino

Player acquisition through streams and sponsored integrations.

Gaming

Launches, updates and community growth with creators players already watch.

Crypto

Exchanges, wallets and projects where trust comes first.

GameFi

Players and holders reached in one campaign.

Worldwide GEO*

We work with any GEO and pick creators who actually reach your market.

Every relevant platform*

Twitch, Kick, YouTube, Telegram, Instagram and other channels.

What we do

Influencer Marketing

We plan and manage influencer campaigns that connect brands with relevant audiences across streaming and social platforms.

Core service
  • Access to our network of streamers and creators
  • Tailored influencer sourcing for each project
  • Audience and channel selection based on GEO and campaign objectives
  • Campaign coordination and sponsored integrations
  • Performance tracking and reporting

Creative Production

We create advertising materials tailored to your brand, campaign objectives and distribution channels.

  • Static and animated banners
  • Advertising creatives and concepts
  • Promotional video assets
  • Creative variations for campaign testing

Traffic Acquisition

Full-cycle traffic acquisition for iGaming, crypto and other digital projects.

  • Paid traffic acquisition through Meta Ads
  • Traffic strategies tailored to GEO and business goals
  • Advertising account setup and campaign management
  • Ad creative production and testing
  • Campaign optimization and performance analysis
  • Flexible acquisition strategies across different traffic sources

Need only creatives? We make banners and video creatives for your in-house campaigns too.

Order creatives
Media buying desk with campaign performance dashboard and reports

Numbers we work with

Average results across our campaigns. Final numbers depend on GEO, vertical and traffic source.

ROAS
200%

Return on ad spend

Cost per FTD
$45

Average cost to bring in one first-time depositor

LTV
$90

Lifetime value per player, about twice the cost to acquire one

How we work

1

Brief

You share the product, target GEO, budget and goals.

2

Strategy

We choose platforms, creator formats and the KPI model.

3

Sourcing

We pick creators from our network and source new ones for your audience.

4

Creatives

We prepare banners, scripts and video assets for the integrations.

5

Launch

We coordinate publications and sponsored streams.

6

Tracking

We track FTDs, deposits and ROAS and report on every placement.

Selected case studies

Real campaigns. Measurable results.

Explore selected projects showcasing our influencer partnerships, campaign execution and creative solutions. Each case study highlights the campaign objectives, target GEO, selected creators and platforms, and key performance indicators.

Phone showing a slot stream with a x250 win, a chat full of viewers using the bonus code and a thumb on the Claim bonus button
CasinoBrazil, Mexico, Chile, Argentina

Player acquisition for an online casino through streamers

Objective
Grow first-time deposits and measure every placement
Creators
61 streamers, from niche creators to influencers known across Latin America
Platforms
Kick, Twitch, YouTube
Duration
10 months
  • 4,828first-time depositors
  • $1.24Mtotal deposits
  • 275%ROAS
  • $568LTV
Avatar pointing at a needle tower down a neon avenue, glowing waypoint pins over the rooftops and tokens floating above the road
Crypto, Web3, GameFiUAE

Launching a play-to-earn metaverse with creator Stories

Objective
Bring in new users and drive token purchases
Creators
30 creators aged 18 to 30 with a mostly male audience
Format
A series of 3 Stories per creator, 90 Stories in total
Audience
Crypto investors and GameFi players aged 25 to 40
  • 2,900registered users
  • $45Ktoken purchases
  • $15Kad budget
  • $5.17cost per user

Let's build your next campaign

Looking for the right creators, stronger creatives or a tailored influencer marketing strategy? Tell us about your project, target GEO and campaign goals. We'll help you identify the right approach.